| Redbook |
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Released On 5/1/2012 8:55:00 AM For wk4/28, 2012
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Prior | Actual |
| Store Sales Y/Y change | 2.7 % | 2.9 % |
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Highlights
Redbook's year-on-year rate is showing its steepest slowdown since early in the year, at plus 2.9 percent in the April 28 week with the four-week average down four tenths to plus 3.2 percent. But the downdraft reflects comparison distortions tied to the Easter shift, and a look at March and April together comes out to plus 3.4 percent which shows tangible acceleration compared to plus 2.9 percent in February and plus 2.7 percent in January.
Yet the April to March comparison, which is of course the basis for the government's April retail sales report, doesn't look that great with Redbook's numbers pointing to a small decline. ICSC-Goldman, which doesn't offer a monthly comparison, has however been showing firmer rates of year-on-year growth than Redbook. Auto manufacturers get the next turn at April retail sales as they report unit sales today.
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Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales.
Why Investors Care
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