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Redbook  
Released On 4/12/2011 8:55:00 AM For wk4/9, 2011
PriorActual
Store Sales Y/Y change0.5 %4.7 %

Highlights
Redbook data show a major weekly effect from this year's Easter shift which drew sales out of March for April's benefit. Same-store sales jumped to a year-on-year plus 4.7 percent for the highest rate since the comparison distortions of last Easter. Redbook, like ICSC-Goldman, sees strength ahead for this month, targeting a 0.9 percent rise in what is a strong signal for the ex-auto ex-gas category of the monthly retail sales report. Redbook's signal for tomorrow's retail sales report for March is not positive, at minus 0.3 percent for the month-to-date reading ending March 26.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. Redbook tracks week-to-week change, month-to-date change, and year-on-year change with the latter the most closely watched reading. The report offers early indications on ex-auto ex-gas retail sales.  Why Investors Care
 
 

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