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Released On 4/12/2011 8:55:00 AM For wk4/9, 2011
Store Sales Y/Y change0.5 %4.7 %

Redbook data show a major weekly effect from this year's Easter shift which drew sales out of March for April's benefit. Same-store sales jumped to a year-on-year plus 4.7 percent for the highest rate since the comparison distortions of last Easter. Redbook, like ICSC-Goldman, sees strength ahead for this month, targeting a 0.9 percent rise in what is a strong signal for the ex-auto ex-gas category of the monthly retail sales report. Redbook's signal for tomorrow's retail sales report for March is not positive, at minus 0.3 percent for the month-to-date reading ending March 26.

A weekly measure of comparable store sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC-Goldman index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on through the month. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering about 10 percent of total retail sales.  Why Investors Care

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