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Consumer Sentiment  
Released On 9/25/2009 9:55:00 AM For Sep(f), 2009
PriorConsensusConsensus RangeActual
Sentiment Index - Level70.2 70.2 67.0  to 72.0 73.5 

Consumer confidence continues to improve, in line with what appears to be continuing improvement in the jobs market. Reuters/University of Michigan consumer sentiment index rose more than 3 points from mid-month to 73.5, extending a run of momentum. The gain from the final August reading is nearly 8 points. Gains in this report are split roughly evenly between the assessment of current conditions and the assessment of the outlook. Inflation readings show no trouble, down 4 tenths one-year out to 2.2 percent as gas prices come down and down 1 tenth five-years out to 2.8 percent. Appetite for risk rose on the news with commodities and equities moving higher.

Consensus Outlook
The Reuter's/University of Michigan's Consumer sentiment index picked up nicely in the first half of September, rising 4-1/2 points to 70.2 with gains split evenly between expectations, now at 69.2, and the assessment of current conditions, at 71.8. Inflation readings were mixed with the 1-year reading, reflecting lower pump prices, down 2 tenths to a very mild 2.6 percent but the 5-year up 1 tenth to 2.9 percent.

The University of Michigan's Consumer Survey Center questions 500 households each month on their financial conditions and attitudes about the economy. Consumer sentiment is directly related to the strength of consumer spending. Consumer confidence and consumer sentiment are two ways of talking about consumer attitudes. Among economic reports, consumer sentiment refers to the Michigan survey while consumer confidence refers to The Conference Board's survey. Preliminary estimates for a month are released at mid-month. Final estimates for a month are released near the end of the month.  Why Investors Care
Consumer sentiment is mainly affected by inflation and employment conditions. However, consumers are also impacted by current events such as bear & bull markets, geopolitical events such as war and terrorist attacks. Investors monitor consumer sentiment because it tends to have an impact on consumer spending over the long run (although not necessarily on a monthly basis.)

2009 Release Schedule
Released On: 1/161/302/132/273/133/274/175/15/155/296/126/267/107/248/14
Release For: JanJanFebFebMarMarAprAprMayMayJunJunJulJulAug
Released On: 8/289/119/2510/1610/3011/1311/2512/1112/23
Release For: AugSepSepOctOctNovNovDecDec

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