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Redbook  
Released On 10/13/2009 8:55:00 AM For wk10/10, 2009
PriorActual
Store Sales Y/Y change-1.9 %0.6 %

Highlights
Redbook reports the best year-on-year sales rate since April, up 0.6 percent as cold weather drove demand for seasonal goods in the Oct. 10 week. The report notes that Halloween sales are on track, boosted by earlier-than-usual displays. Redbook also notes that some retailers are marking down toys earlier than usual. The results offer an early indication of month-to-month strength compared to September. The Commerce Department will post September retail sales tomorrow in what promises to be the week's most important economic news.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. Redbook tracks week-to-week change, month-to-date change, and year-on-year change with the latter the most closely watched reading. The report offers early indications on ex-auto ex-gas retail sales.  Why Investors Care
 
 

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