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Redbook  
Released On 10/6/2009 8:55:00 AM For wk10/3, 2009
PriorActual
Store Sales Y/Y change-2.2 %-1.9 %

Highlights
Redbook reports strength in store sales with its same-store tally pointing to a 0.4 percent month-to-month rise in September. This call points to a gain for the ex-auto ex-gas category of next week's retail sales report from the Commerce Department, a gain that would offset what seems certain to be a steep overall decline tied to the end of cash-for-clunkers. Redbook's specific tally for the Oct. 3 week shows a 1.9 percent year-on-year decline, the best reading since early summer when the removal of Wal-Mart from Redbook's sample corresponded with a steep move lower in the report's readings.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. Redbook tracks week-to-week change, month-to-date change, and year-on-year change with the latter the most closely watched reading. The report offers early indications on ex-auto ex-gas retail sales.  Why Investors Care
 
 

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