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Redbook
Released on 6/16/2009 8:55:00 AM For wk6/13, 2009
PriorActual
Store Sales Y/Y change-4.4 %-4.8 %

Highlights
For a second week, Redbook is reporting extreme weakness in chain-store sales, weakness that is not explained by year-ago comparison problems with 2008 tax rebates. Redbook reports a giant 4.8 percent year-on-year decline for same-store sales in the June 13 week compared to the year-ago week. Month-to-date, Redbook reports an unrealistic 4.5 percent decline compared to May -- that would signal one of the great retail sales collapses ever. Year-on-year stimulus comparisons also hurt this past May, not just this month: the month-to-month comparison effect of stimulus checks for this May and this June is limited. One factor that may explain the plunge is the removal of Wal-Mart from Redbook's sample, a necessity given Wal-Mart's data blackout. Redbook's text, like last week, is mild, citing a shift in Father's Day for the week's weakness -- a shift that will not be at play in Redbook's month-to-month estimate in next week's report (which will be very interesting to read). In any case, the bottom line, supported by other weekly retail sales reports to a more limited extent, is that June is shaping up to be a big disappointment.

Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales.  Why Investors Care
 


 
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